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Hunting & Fishing - Hard & Soft Baits

Choose from a diverse selection of hard and soft baits designed to attract a variety of fish species.

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  • Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Slushy [HSTC8SL]
    Williamson
    Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Slushy [HSTC8SL]
    High-Speed Tuna Catcher Rigged 8 - 8" - SlushyThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the weight...
    $33.99
    $40.99
    $33.99
  • Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Spooky [KSJX220SP]
    Williamson
    Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Spooky [KSJX220SP]
    Kensaki 220 Jig - 6.75" - 7-3/4oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift...
    $22.99
    $26.99
    $22.99
  • Williamson Big Game Catcher 8 - 8.25" - Skipjack [BGCX8SJ]
    Williamson
    Williamson Big Game Catcher 8 - 8.25" - Skipjack [BGCX8SJ]
    Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or "naked" this is an all-around lure good...
    $19.99
    $22.99
    $19.99
  • Williamson Big Game Catcher 8 - 8.25" - Monte Carlo [BGCX8MC]
    Williamson
    Williamson Big Game Catcher 8 - 8.25" - Monte Carlo [BGCX8MC]
    Big Game Catcher 8 - 8.25" - Monte CarloThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or "naked" this is an all-around lure...
    $19.99
    $22.99
    $19.99
  • Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse Blink [KSJX280CB]
    Williamson
    Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse Blink [KSJX280CB]
    Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...
    $26.99
    $29.99
    $26.99
  • Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-001-2510]
    Luhr-Jensen
    Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-001-2510]
    4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...
    $21.99
    $24.99
    $21.99
  • Luhr-Jensen 3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-000-2511]
    Luhr-Jensen
    Luhr-Jensen 3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-000-2511]
    3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...
    $18.99
    $21.99
    $18.99
  • Luhr-Jensen 4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-001-2509]
    Luhr-Jensen
    Luhr-Jensen 4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-001-2509]
    4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...
    $21.99
    $24.99
    $21.99
  • Luhr-Jensen 4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-001-2511]
    Luhr-Jensen
    Luhr-Jensen 4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-001-2511]
    4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...
    $21.99
    $24.99
    $21.99
  • Luhr-Jensen 30' Jet Driver - Blue UV Moon Jelly [5540-030-1507]
    Luhr-Jensen
    Luhr-Jensen 30' Jet Driver - Blue UV Moon Jelly [5540-030-1507]
    30' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver...
    $12.99
    $14.99
    $12.99
  • Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
    Luhr-Jensen
    Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
    30' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables...
    $12.99
    $14.99
    $12.99
  • Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]
    Williamson
    Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]
    Kensaki 220 Jig - 6.75" - 7.75oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...
    $18.99
    $21.99
    $18.99
  • Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
    Williamson
    Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
    Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on...
    $26.99
    $31.99
    $26.99
  • Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]
    Williamson
    Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]
    Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on...
    $26.99
    $31.99
    $26.99
  • Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra [KSJ220UVCGZ]Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra [KSJ220UVCGZ]
    Williamson
    Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra [KSJ220UVCGZ]
    Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....
    $18.99
    $21.99
    $18.99
  • Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]
    Williamson
    Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]
    Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....
    $19.99
    $22.99
    $19.99
  • Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver [KSJ280UVSI]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver [KSJ280UVSI]
    Williamson
    Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver [KSJ280UVSI]
    Kensaki 280 Jig - 7.25" - 9-7/8oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...
    $19.99
    $22.99
    $19.99
  • Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra [KSJ280UVGSZ]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra [KSJ280UVGSZ]
    Williamson
    Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra [KSJ280UVGSZ]
    Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....
    $19.99
    $22.99
    $19.99
  • Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
    Rapala
    Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
    X-Rap® Twitchin’ Mullet 3-1/8" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique...
    $14.99
    $16.99
    $14.99
  • Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra [KSJ280SPZ]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra [KSJ280SPZ]
    Williamson
    Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra [KSJ280SPZ]
    Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use...
    $19.99
    $22.99
    $19.99

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